First Principles
Venture holding company that starts, acquires, and advises B2B SaaS companies. Focuses on building and scaling businesses in Martech, Fintech, and HR space with goal to create $100M in enterprise value annually.
• Global (Remote-first)
Investment Requirements
Revenue (ARR)
Flexible
Target Industries
B2B Software
Geographic Focus
Global
Company Overview
About First Principles
What They Buy
Target Companies:
- B2B SaaS companies (Martech, Fintech, HR)
- Both startups and acquisitions
- Global reach
- Venture studio + acquisition model
Deal Structure:
- Starts new companies
- Acquires existing SaaS businesses
- Advisory services
Contact: Global (Remote-first) | 110+ team members
Recent Deals
- Lanteria: HR SaaS platform (2024)
- LeadShark: Outbound marketing SaaS (2024)
Track Record
Multiple portfolio companies:
- Omni.us: Sales development platform
- SyndicationPro: Real estate syndication software
- GreatVet: Veterinary directory services
- Goal: $100M enterprise value creation annually
Portfolio Companies
Lanteria
HR SaaS platform
LeadShark
Outbound marketing SaaS solution
Omni.us
Sales development platform
SyndicationPro
Real estate syndication software
GreatVet
Veterinary directory and services
Founder Testimonials
"FirstPrinciples has acquired Ukraine-based HR SaaS company, Lanteria, as part of its expanding portfolio of global B2B software products. FirstPrinciples has also acquired LeadShark, a US-based Outbound Marketing SaaS company that provides a database of leads to marketing and sales professionals."