First Principles
Venture holding company that starts, acquires, and advises B2B SaaS companies. Focuses on building and scaling businesses in Martech, Fintech, and HR space with goal to create $100M in enterprise value annually.
Investment Requirements
Company Overview
About First Principles
What They Buy
Target Companies:
- B2B SaaS companies (Martech, Fintech, HR)
- Both startups and acquisitions
- Global reach
- Venture studio + acquisition model
Deal Structure:
- Starts new companies
- Acquires existing SaaS businesses
- Advisory services
Contact: Global (Remote-first) | 110+ team members
Recent Deals
- Lanteria: HR SaaS platform (2024)
- LeadShark: Outbound marketing SaaS (2024)
Track Record
Multiple portfolio companies:
- Omni.us: Sales development platform
- SyndicationPro: Real estate syndication software
- GreatVet: Veterinary directory services
- Goal: $100M enterprise value creation annually
Portfolio Companies
Founder Testimonials
"FirstPrinciples has acquired Ukraine-based HR SaaS company, Lanteria, as part of its expanding portfolio of global B2B software products. FirstPrinciples has also acquired LeadShark, a US-based Outbound Marketing SaaS company that provides a database of leads to marketing and sales professionals."
Similar Acquirers
saas.group
Founded by serial entrepreneurs, acquires bootstrapped SaaS companies with a founder-friendly approach to elevate products and organizations. Built by founders and product enthusiasts.
Accel-KKR
Private equity firm specializing exclusively in software and tech-enabled services companies. One of the most active PE investors in software with 450+ investments over 25 years.
Horizon Capital
UK private equity firm specializing in buy-and-build strategies for technology services, software, data analytics, and business services companies with up to £100M enterprise value.
Last updated: October 6, 2025
Information verified from public sources. Report corrections