iTrinity
SaaS portfolio operator running fast-growing portfolio of highly profitable businesses. Started with bootstrapping KWFinder in 2014, now operates 8 SaaS products with over 7.5 million users.
Investment Requirements
Company Overview
About iTrinity
iTrinity is a SaaS portfolio operator running a fast-growing portfolio of highly profitable businesses. They started by bootstrapping KWFinder in 2014 and now operate 8 SaaS products serving over 7.5 million users worldwide.
Portfolio Performance
- Scale: 8 SaaS businesses in portfolio
- Users: Over 7.5 million users across portfolio
- Revenue: Over $25M ARR combined
- Profitability: $14M annual profit across portfolio
- Growth: Fast-growing, highly profitable operations
Acquisition Approach
iTrinity’s acquisition model features:
- All Cash Deals: No earn-outs or hidden surprises
- Fast Timeline: 4-8 weeks from first contact to closing
- Quick Response: 24 hours response time
- Fast Valuation: Non-binding valuation within 3 working days
- Brief Transition: 3-6 month handover period
- Target Profile: Profitable SaaS businesses with growth potential
- Fair Valuation: Transparent pricing without complex structures
Operational Experience
Starting as bootstrapped founders themselves with KWFinder, iTrinity brings:
- Founder Background: Built KWFinder from scratch to success
- SaaS Expertise: Deep understanding of operations and growth
- Scaling Experience: From startup to $25M+ ARR portfolio
- Portfolio Synergies: Leverage shared resources and knowledge
Investment Philosophy
iTrinity focuses on:
- Profitability First: Targeting already profitable SaaS businesses
- Strong User Base: Products with established customer loyalty
- Global Reach: Opportunities for worldwide expansion
- Portfolio Fit: Businesses that benefit from shared expertise
Geographic Reach
Based in Bratislava, Slovakia, iTrinity operates globally, serving over 7.5 million users worldwide through their portfolio of SaaS products.
Transition Support
With their brief 3-6 month transition period, iTrinity provides:
- Smooth Exit: Structured handover process for founders
- Cash Payment: Full payment without complex earnouts
- Operational Support: Hands-on help during transition
- Portfolio Integration: Access to shared resources and expertise
Founder Testimonials
"I was looking for a clean exit at a fair valuation and itrinity's offer was a perfect match. Their terms were simple and straightforward in comparison to other potential acquirers on the table. itrinity's transparent approach at every step ensured a smooth process without any hidden surprises. Working with them during the due diligence and handover was truly a pleasure!"
"The first email I got from Michal was Jan 30th. We completed by Apr 30th, with a superior offer and terms versus other interested acquirers. The whole experience was refreshingly pragmatic, but also very founder-friendly, handled with sensitivity by everyone at itrinity."
"This is my 4th acquisition, my first one was in 2014 by Google, my second one in 2023 by SemRush, my third one in 2024 my ex-Slack employees, and I never have I ever seen such amazing level of communication, professionalism, openness, clarity and speed. I felt like I was dealing with friends and fellow entrepreneurs."
"By quick I mean that 90 days after we agreed on an acquisition price, I was fully paid. The entire process was smooth and uneventful. Based on my experience, I'd say they know what they're doing, they'll treat you like a human being, and they'll deliver on their promises. There were no curveballs or surprises during the process."