First Principles

Venture holding company that starts, acquires, and advises B2B SaaS companies. Focuses on building and scaling businesses in Martech, Fintech, and HR space with goal to create $100M in enterprise value annually.

• Global (Remote-first)
Visit Website → Contact Email

Investment Requirements

Revenue (ARR)
Flexible
Target Industries
B2B Software
Geographic Focus
Global

Company Overview

About First Principles

What They Buy

Target Companies:

  • B2B SaaS companies (Martech, Fintech, HR)
  • Both startups and acquisitions
  • Global reach
  • Venture studio + acquisition model

Deal Structure:

  • Starts new companies
  • Acquires existing SaaS businesses
  • Advisory services

Contact: Global (Remote-first) | 110+ team members

Recent Deals

  • Lanteria: HR SaaS platform (2024)
  • LeadShark: Outbound marketing SaaS (2024)

Track Record

Multiple portfolio companies:

  • Omni.us: Sales development platform
  • SyndicationPro: Real estate syndication software
  • GreatVet: Veterinary directory services
  • Goal: $100M enterprise value creation annually

Portfolio Companies

Lanteria
HR SaaS platform
LeadShark
Outbound marketing SaaS solution
Omni.us
Sales development platform
SyndicationPro
Real estate syndication software
GreatVet
Veterinary directory and services

Founder Testimonials

"FirstPrinciples has acquired Ukraine-based HR SaaS company, Lanteria, as part of its expanding portfolio of global B2B software products. FirstPrinciples has also acquired LeadShark, a US-based Outbound Marketing SaaS company that provides a database of leads to marketing and sales professionals."
First Principles Team
Portfolio Strategy (2024)
Source

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Last updated: October 6, 2025

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