First Principles
Venture holding company that starts, acquires, and advises B2B SaaS companies. Focuses on building and scaling businesses in Martech, Fintech, and HR space with goal to create $100M in enterprise value annually.
Investment Requirements
Company Overview
About First Principles
What They Buy
Target Companies:
- B2B SaaS companies (Martech, Fintech, HR)
- Both startups and acquisitions
- Global reach
- Venture studio + acquisition model
Deal Structure:
- Starts new companies
- Acquires existing SaaS businesses
- Advisory services
Contact: Global (Remote-first) | 110+ team members
Recent Deals
- Lanteria: HR SaaS platform (2024)
- LeadShark: Outbound marketing SaaS (2024)
Track Record
Multiple portfolio companies:
- Omni.us: Sales development platform
- SyndicationPro: Real estate syndication software
- GreatVet: Veterinary directory services
- Goal: $100M enterprise value creation annually
Portfolio Companies
Founder Testimonials
"FirstPrinciples has acquired Ukraine-based HR SaaS company, Lanteria, as part of its expanding portfolio of global B2B software products. FirstPrinciples has also acquired LeadShark, a US-based Outbound Marketing SaaS company that provides a database of leads to marketing and sales professionals."
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Alpine Software Group
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Last updated: October 6, 2025
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