Embrace Software Inc.

Acquires and invests in niche vertical-SaaS businesses. Entrepreneurs and enterprise technologists focused on companies offering mission-critical software.

Tampa, USA Est. 2020

Investment Requirements

Revenue (ARR)
$2M - $30M
Target Industries
B2B Software
Geographic Focus
North America
Time To
Response
Valuation
Close
45-60 days diligence

Company Overview

About Embrace Software Inc.

Embrace Software Inc. acquires and invests in niche vertical-SaaS businesses. As entrepreneurs and enterprise technologists, they focus on companies offering mission-critical software with a systematic 4-step acquisition process.

Investment Focus

  • Revenue Range: $2M - $30M revenue
  • Target: Niche vertical-SaaS businesses
  • Specialization: Mission-critical software solutions
  • Sectors: Healthcare, Industrial, Finance, Education Technology
  • Geography: United States and Canada

Acquisition Process

Embrace follows a structured 4-step process:

  1. Introduction Call: Initial discussion and fit assessment
  2. NDA & Questionnaire: Detailed information gathering
  3. LOI: Letter of intent and terms agreement
  4. Diligence & Close: 45-60 days due diligence and closing

Portfolio Scale

With 35+ companies in their portfolio, Embrace has built a substantial collection of vertical SaaS businesses across multiple industries.

Portfolio Companies

Their diverse portfolio includes:

  • XAP Corporation: Enterprise software solutions
  • Guardian Software Systems: Security software platforms
  • QSTRAT: Strategic planning and analysis software
  • Northwest Analytics: Business intelligence and analytics
  • EPOWERdoc: Document management and workflow systems

Investment Philosophy

As entrepreneurs and technologists themselves, Embrace brings operational experience to help vertical SaaS companies scale while preserving their specialized market focus and customer relationships.

Sector Expertise

Their investment focus spans multiple verticals:

  • Healthcare technology
  • Industrial software solutions
  • Financial services technology
  • Education technology platforms
  • Productivity and collaboration tools

Portfolio Companies

XAP Corporation
Enterprise software solutions
Guardian Software Systems
Security software systems
QSTRAT
Strategic planning software
TessaLink
Communication platform
Northwest Analytics
Business analytics software
Core e-Business Solutions
E-business software platform
Bellwether Software
Business management software
AQ2 Technologies
Technology solutions
EPOWERdoc
Document management system

Founder Testimonials

"We are pleased to become a part of Embrace as it allows us to accelerate the delivery of additional product innovations for our current and future customers. The combination of our analytics-based manufacturing knowledge solutions and Embrace's expanding industrial software solutions and operational expertise leaves us positioned to better address some of the industry's most daunting challenges."
Peter Guilfoyle
Northwest Analytics (CEO) (2023)
"The AQ2 team and I are excited about this acquisition, as it represents a positive step in the right direction for our company. Early on, it was clear that Mohan's philosophy regarding the purchase of AQ2 is in line with our goals. Being a part of Embrace will provide us with resources and expertise that will help to improve our products and services."
Justin Orr
AQ2 Technologies (COO) (2021)