Appfire
Enterprise collaboration software company that acquires Atlassian marketplace apps and B2B workplace tools, with $200M+ ARR and acquisitions every 6-8 weeks.
• United States • Est. 2005
Investment Requirements
Revenue (ARR)
Flexible
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global
Company Overview
Appfire
What They Buy
- Target: B2B workplace software, particularly Atlassian ecosystem apps
- Focus: Jira apps, workflow automation, enterprise collaboration tools
- Requirements: Proven marketplace success with established user base
- Pace: Acquires businesses every 6-8 weeks
- Structure: All cash deals, founders often stay as advisors
- Geographic: Global (750+ team members across 27 countries)
Recent Major Acquisitions
- ServiceRocket Applications: 20+ apps including Salesforce & Jira connector (2023)
- JXL (Fine Software Group): All-in-one Jira issue editor
- Innovalog: Jira Misc Workflow Extensions (23K+ installations)
- Botron Software: Configuration Manager for Jira (Bulgaria-based)
- Beecom Products: JSU Automation Suite (Swiss company)
- Lizard Brain: 11 Jira apps and Trello Power-Ups
Track Record
- Founded: 2005 by Randall Ward (now CEO Emeritus)
- Leadership: Matt Dircks (CEO, ex-BeyondTrust)
- Scale: $200M+ ARR, 76+ consecutive profitable quarters
- Portfolio: Most widely adopted Atlassian app portfolio globally
- Customers: 55% of Fortune 500, 300,000+ global app installs
- Funding: $100M growth equity (2021), $49M Series A from Silversmith Capital (2020)
Portfolio Companies
JXL
All-in-one issue editor for Jira (Fine Software Group acquisition)
ServiceRocket Applications
20+ apps including Connector for Salesforce & Jira (2023)
Botron Software
Configuration Manager for Jira, enterprise change management
Beecom Products
JSU Automation Suite for Jira workflows
Innovalog
Jira Misc Workflow Extensions (23K+ active installations)
Lizard Brain
11 Jira apps and Trello Power-Ups