Appfire

Enterprise collaboration software company that acquires Atlassian marketplace apps and B2B workplace tools, with $200M+ ARR and acquisitions every 6-8 weeks.

• United States • Est. 2005
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Investment Requirements

Revenue (ARR)
Flexible
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global

Company Overview

Appfire

What They Buy

  • Target: B2B workplace software, particularly Atlassian ecosystem apps
  • Focus: Jira apps, workflow automation, enterprise collaboration tools
  • Requirements: Proven marketplace success with established user base
  • Pace: Acquires businesses every 6-8 weeks
  • Structure: All cash deals, founders often stay as advisors
  • Geographic: Global (750+ team members across 27 countries)

Recent Major Acquisitions

  • ServiceRocket Applications: 20+ apps including Salesforce & Jira connector (2023)
  • JXL (Fine Software Group): All-in-one Jira issue editor
  • Innovalog: Jira Misc Workflow Extensions (23K+ installations)
  • Botron Software: Configuration Manager for Jira (Bulgaria-based)
  • Beecom Products: JSU Automation Suite (Swiss company)
  • Lizard Brain: 11 Jira apps and Trello Power-Ups

Track Record

  • Founded: 2005 by Randall Ward (now CEO Emeritus)
  • Leadership: Matt Dircks (CEO, ex-BeyondTrust)
  • Scale: $200M+ ARR, 76+ consecutive profitable quarters
  • Portfolio: Most widely adopted Atlassian app portfolio globally
  • Customers: 55% of Fortune 500, 300,000+ global app installs
  • Funding: $100M growth equity (2021), $49M Series A from Silversmith Capital (2020)

Portfolio Companies

JXL
All-in-one issue editor for Jira (Fine Software Group acquisition)
ServiceRocket Applications
20+ apps including Connector for Salesforce & Jira (2023)
Botron Software
Configuration Manager for Jira, enterprise change management
Beecom Products
JSU Automation Suite for Jira workflows
Innovalog
Jira Misc Workflow Extensions (23K+ active installations)
Lizard Brain
11 Jira apps and Trello Power-Ups

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Last updated: October 6, 2025

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