Visma
Europe's leading provider of mission-critical cloud business software including accounting, payroll, invoicing, HR, and ERP solutions for small businesses, medium businesses, and public sector.
Investment Requirements
Company Overview
About Visma
Visma is Europe’s leading provider of mission-critical cloud business software including accounting, payroll, invoicing, HR, and ERP solutions for small businesses, medium businesses, and public sector organizations.
Investment Focus
- Geographic Focus: Europe (Nordic, DACH, Benelux, France, UK), Latin America
- Target: Proven companies with established cloud products
- Structure: Cash acquisitions, some with earnouts
- Customer Base: Strong customer bases preferred
Core Solutions
Visma specializes in mission-critical business software:
Financial Management:
- Accounting and bookkeeping
- Payroll processing
- Invoicing systems
- ERP solutions
Business Operations:
- HR and operations management
- Marketing and sales SaaS
- Productivity and collaboration tools
- Data analytics platforms
Portfolio Scale
With 137 acquisitions completed as of 2025, Visma operates:
- Nearly 200 individual companies
- Operations in 33 countries
- 16,000+ employees globally
- €2.7 billion ARR
Geographic Expansion
Primary Markets:
- Nordic: Sweden, Norway, Denmark, Finland
- DACH: Germany, Austria, Switzerland
- Benelux: Netherlands, Belgium, Luxembourg
- Western Europe: France, United Kingdom
Growth Markets:
- Latin America: Brazil, Chile, Colombia, Argentina, Peru
Acquisition Strategy
Visma’s approach includes:
- Cash acquisitions with selective earnout structures
- Focus on proven companies with established cloud products
- Emphasis on strong existing customer bases
- Integration into comprehensive business software ecosystem
Market Position
As Europe’s leading business software provider, Visma has built the largest portfolio of cloud-based business solutions in the region, serving millions of businesses from small companies to large enterprises and public sector organizations.
Founder Testimonials
"Together with Visma, we can accelerate our roadmap and expand the value we deliver to customers. Our focus remains clear: making everyday work in tax and accounting easier and smarter."
"This is a moment of celebration for all of us. Joining Visma will open up a wide range of unparalleled opportunities and resources. It will also enable us to further enhance the quality and performance of InvoiceXpress."
"Being acquired by Visma is a solid confirmation of what our organization has built and achieved over the course of 16 years. During 2022, we carried out a thorough strategic process, and in this Visma proved that they were the most attractive owner to buy House of Control."
"We're enormously proud to become part of the Visma family. This allows us to elevate Bokio to the next level and continue our strong growth pattern. Visma will be able to provide us with massive amounts of experience and experts in all fields necessary for us to keep developing going forward."