Upland Software Inc.

Leader in AI-powered knowledge and content management software, providing cloud-based enterprise work management applications that help customers increase revenue, reduce costs, and deliver immediate value.

Austin, Texas Est. 2010

Investment Requirements

Revenue (ARR)
$5M - $25M
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global

Company Overview

About Upland Software Inc.

Upland Software Inc. is a leader in AI-powered knowledge and content management software, providing cloud-based enterprise work management applications that help customers increase revenue, reduce costs, and deliver immediate value.

Investment Focus

  • Revenue Range: $5M - $25M+ ARR
  • Target: Cloud-based enterprise work management applications
  • Structure: Cash acquisitions typically at 5-8x pro forma Adjusted EBITDA
  • AI Focus: Emphasis on AI-powered solutions

Product Categories

Upland Software focuses on multiple enterprise categories:

Knowledge Management:

  • Content workflow automation
  • Enterprise search solutions
  • Document management systems

Customer Experience:

  • Contact center productivity
  • Digital marketing platforms
  • Sales enablement tools

Operations Management:

  • Project and IT management
  • RFP response automation
  • Workflow optimization

Portfolio Scale

With 31 acquisitions completed to date, Upland Software serves:

  • 1,100+ enterprise customers
  • Global presence across United States, Canada, and EMEA
  • Focus on cloud-based applications

Acquisition Strategy

Upland’s roll-up strategy includes:

  • Valuation Model: Typically 5-8x pro forma Adjusted EBITDA
  • Payment: Cash acquisitions
  • Integration: AI-powered enhancement of acquired solutions
  • Market: Enterprise work management applications

Geographic Reach

Operating across:

  • United States: Primary market
  • Canada: Secondary market
  • EMEA: Europe, Middle East, Africa expansion

Value Creation

Upland Software’s approach focuses on:

  • AI-powered enhancement of acquired solutions
  • Enterprise work management consolidation
  • Cloud-based application portfolio
  • Revenue optimization and cost reduction for customers

Founder Testimonials

"Exciting news today at RightAnswers as we were acquired by Upland Software. As President and CEO of RightAnswers for the past 15 years, I could not be more proud of the team, solution and customer relationships we have built. We're excited to join Upland both because of the great product fit, and because of our shared vision of 100% customer success."
Jeffrey Weinstein
RightAnswers (President & CEO) (2021)
"We founded Panviva with a mission to unlock productivity and improve compliance for our customers through knowledge-guided solutions they actually need. As we join the Upland product library, our mission will be amplified through their multi-solution knowledge management vision, driving quick time to value and meeting the customer where they are today, to help them get to where they need to be tomorrow."
Ted Gannan
Panviva (CEO & Founder) (2021)

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Last updated: October 6, 2025

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