Permanent Equity
Private equity firm investing permanent capital (30-year funds) in family-owned and closely-held companies with no intention of selling, focusing on businesses that 'care what happens next'.
Investment Requirements
Company Overview
About Permanent Equity
What They Buy
Target Companies:
- Family-owned and closely-held businesses
- $20M - $35M enterprise value
- North America focus
- Industry-agnostic
Deal Structure:
- All equity, no debt
- Majority stakes with 10-30% founder rollover
- 30-year hold period (never sells)
- All cash deals
Contact: Columbia, Missouri | Founded 2007
Track Record
22 completed deals since 2007, including:
- Chance Rides: Amusement park ride manufacturer
- AdAdvance: Digital advertising platform
- Pacific Air Industries: Aerospace manufacturing
- MediaCross: Media and marketing services
- Selective Search: Executive search
Portfolio Stats:
- 700+ employees across portfolio
- $350M combined annual revenue
Portfolio Companies
Founder Testimonials
"This company has meant everything to me, it's been my life and my family for so many years. It was my main goal to continue the legacy of Chance Rides long after I'm gone, and for the company to be successful in the future. I've had the honor of leading the company for close to 40 years and I know Permanent Equity will help the Chance legacy continue far beyond the next 40 years."
"One of the key factors in partnering with Permanent Equity is its proven track record of preserving company legacies and enhancing what's already working. They're not trying to come in and change everything; they care about our company, employees and customers."
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Last updated: October 6, 2025
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