Permanent Equity

Private equity firm investing permanent capital (30-year funds) in family-owned and closely-held companies with no intention of selling, focusing on businesses that 'care what happens next'.

• Columbia, Missouri • Est. 2007
Visit Website → Contact Email

Investment Requirements

Revenue (ARR)
Flexible
Valuation
$20M - $35M
Deal Structure
Stock + cash
Target Industries
B2B Software
Geographic Focus
North America

Company Overview

About Permanent Equity

What They Buy

Target Companies:

  • Family-owned and closely-held businesses
  • $20M - $35M enterprise value
  • North America focus
  • Industry-agnostic

Deal Structure:

  • All equity, no debt
  • Majority stakes with 10-30% founder rollover
  • 30-year hold period (never sells)
  • All cash deals

Contact: Columbia, Missouri | Founded 2007

Track Record

22 completed deals since 2007, including:

  • Chance Rides: Amusement park ride manufacturer
  • AdAdvance: Digital advertising platform
  • Pacific Air Industries: Aerospace manufacturing
  • MediaCross: Media and marketing services
  • Selective Search: Executive search

Portfolio Stats:

  • 700+ employees across portfolio
  • $350M combined annual revenue

Portfolio Companies

Pacific Air Industries
Aerospace manufacturing
Blue Square Manufacturing
Manufacturing services
Chance Rides
Amusement ride manufacturer
AdAdvance
Digital advertising platform
Selective Search
Executive search services
MediaCross
Media and marketing services
Ace Fence
Fencing services
Brian's Cabinets
Cabinet manufacturing
Frame USA
Picture framing services
Rylee + Cru
Children's clothing brand

Founder Testimonials

"This company has meant everything to me, it's been my life and my family for so many years. It was my main goal to continue the legacy of Chance Rides long after I'm gone, and for the company to be successful in the future. I've had the honor of leading the company for close to 40 years and I know Permanent Equity will help the Chance legacy continue far beyond the next 40 years."
Dick Chance
Chance Rides (Owner & CEO) (2023)
Source
"One of the key factors in partnering with Permanent Equity is its proven track record of preserving company legacies and enhancing what's already working. They're not trying to come in and change everything; they care about our company, employees and customers."
John Chance
Chance Rides (VP of Business Development) (2023)
Source

Similar Acquirers

Resurgent Capital Partners

Lower middle-market private equity firm specializing in distressed, divestitured, and performing companies across SaaS, business services, healthcare, and e-commerce sectors.

Westlake Village, USA
Founded 2017
Industries B2B Software, Tech Services
Deal structure Flexible

Battery Ventures

Global technology and software-focused investment firm backing potentially cutting-edge, category-defining businesses across multiple sectors and stages.

Boston, USA
Founded 1983
Industries B2B Software, E-commerce & Payments
Deal structure Flexible

Appfire

Enterprise collaboration software company that acquires Atlassian marketplace apps and B2B workplace tools, with $200M+ ARR and acquisitions every 6-8 weeks.

United States
Founded 2005
Industries B2B Software
Deal structure All cash

Last updated: October 6, 2025

Information verified from public sources. Report corrections