Appfire

Enterprise collaboration software company that acquires Atlassian marketplace apps and B2B workplace tools, with $200M+ ARR and acquisitions every 6-8 weeks.

• United States • Est. 2005
Visit Website → Contact Email

Investment Requirements

Revenue (ARR)
Flexible
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global

Company Overview

Appfire

What They Buy

  • Target: B2B workplace software, particularly Atlassian ecosystem apps
  • Focus: Jira apps, workflow automation, enterprise collaboration tools
  • Requirements: Proven marketplace success with established user base
  • Pace: Acquires businesses every 6-8 weeks
  • Structure: All cash deals, founders often stay as advisors
  • Geographic: Global (750+ team members across 27 countries)

Recent Major Acquisitions

  • ServiceRocket Applications: 20+ apps including Salesforce & Jira connector (2023)
  • JXL (Fine Software Group): All-in-one Jira issue editor
  • Innovalog: Jira Misc Workflow Extensions (23K+ installations)
  • Botron Software: Configuration Manager for Jira (Bulgaria-based)
  • Beecom Products: JSU Automation Suite (Swiss company)
  • Lizard Brain: 11 Jira apps and Trello Power-Ups

Track Record

  • Founded: 2005 by Randall Ward (now CEO Emeritus)
  • Leadership: Matt Dircks (CEO, ex-BeyondTrust)
  • Scale: $200M+ ARR, 76+ consecutive profitable quarters
  • Portfolio: Most widely adopted Atlassian app portfolio globally
  • Customers: 55% of Fortune 500, 300,000+ global app installs
  • Funding: $100M growth equity (2021), $49M Series A from Silversmith Capital (2020)

Portfolio Companies

JXL
All-in-one issue editor for Jira (Fine Software Group acquisition)
ServiceRocket Applications
20+ apps including Connector for Salesforce & Jira (2023)
Botron Software
Configuration Manager for Jira, enterprise change management
Beecom Products
JSU Automation Suite for Jira workflows
Innovalog
Jira Misc Workflow Extensions (23K+ active installations)
Lizard Brain
11 Jira apps and Trello Power-Ups

Similar Acquirers

Genesys

Leading AI-powered customer experience and contact center technology company that acquires CX, AI, and customer engagement platforms to enhance experience orchestration capabilities.

Daly City, USA
Founded 1990
Industries B2B Software
Deal structure All cash

Banyan Software

Leading acquirer and permanent home for mission-critical enterprise software businesses with a buy-and-hold-for-life strategy.

Atlanta, USA
Founded 2016
Industries B2B Software
Target ~$2M+ ARR
Deal structure All cash

Ideagen

Leading provider of software solutions for regulated and high-compliance industries including EHS, quality management, risk management, audit, and collaboration tools.

Nottingham, UK
Industries B2B Software
Deal structure All cash

Last updated: October 6, 2025

Information verified from public sources. Report corrections