Alleyway Capital

Private equity firm focused on acquiring profitable micro-SaaS companies, taking controlling stakes with a transparent acquisition process.

• Santa Monica, USA • Est. 2021
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Investment Requirements

Revenue (ARR)
$200K - $2M
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global

Company Overview

Alleyway Capital

What They Buy

  • Target: Profitable micro-SaaS companies
  • Size: $200K - $2M ARR (focus on micro-SaaS)
  • Structure: Controlling stakes, usually complete buyouts
  • Requirements: Profitable, subscription model, no heavy offline presence
  • Focus: SaaS and tech-enabled businesses primarily

Recent Major Acquisitions

  • Visual Quiz Builder: Shopify quiz tool (September 2022, $1M at 4-5x revenue multiple)

Track Record

  • Founded: 2021 in Santa Monica, California
  • Leadership: Mahesh Balakrishnan (Managing Partner, ex-Oaktree Capital)
  • Scale: First acquisition completed in 2022
  • Approach: Transparent, respectful process leading to quick outcomes
  • Model: Not beholden to external investors, buy-and-hold strategy
  • Geographic Focus: Not limited by geography, considers global opportunities

Portfolio Companies

Visual Quiz Builder
Shopify tool for creating interactive quizzes (acquired September 2022 for $1M)

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Last updated: October 6, 2025

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