Alleyway Capital
Private equity firm focused on acquiring profitable micro-SaaS companies, taking controlling stakes with a transparent acquisition process.
• Santa Monica, USA • Est. 2021
Investment Requirements
Revenue (ARR)
$200K - $2M
Deal Structure
All cash
Target Industries
B2B Software
Geographic Focus
Global
Company Overview
Alleyway Capital
What They Buy
- Target: Profitable micro-SaaS companies
- Size: $200K - $2M ARR (focus on micro-SaaS)
- Structure: Controlling stakes, usually complete buyouts
- Requirements: Profitable, subscription model, no heavy offline presence
- Focus: SaaS and tech-enabled businesses primarily
Recent Major Acquisitions
- Visual Quiz Builder: Shopify quiz tool (September 2022, $1M at 4-5x revenue multiple)
Track Record
- Founded: 2021 in Santa Monica, California
- Leadership: Mahesh Balakrishnan (Managing Partner, ex-Oaktree Capital)
- Scale: First acquisition completed in 2022
- Approach: Transparent, respectful process leading to quick outcomes
- Model: Not beholden to external investors, buy-and-hold strategy
- Geographic Focus: Not limited by geography, considers global opportunities
Portfolio Companies
Visual Quiz Builder
Shopify tool for creating interactive quizzes (acquired September 2022 for $1M)
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Last updated: October 6, 2025
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